WORK

Portfolio — Selected Work

Bibhu Jyoti Rout

Strategic Design & Copy
Founder, Blankslate
Based in Bhubaneswar, IN

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Selected Projects

I don't just make things look better.
I make the logic behind the look intentional.

2025

17

A student who
designs with intent

Most people my age are figuring out which college gets them the best placement.

I'm asking a different question: why do good products keep losing to worse ones with better copy?

I'm Bibhu — a 17-year-old founder, designer, and copywriter. I build brand worlds and write words that make strangers stop, stay, and buy. I started Blankslate because the gap between what founders build and what the world believes about them is almost always a writing and design problem. Not a product problem.

Brand Strategy Web Design Copywriting Social Media UI / UX
Selected Work — 2025 02
Form Coffee / 01
01

FORM
Coffee

A premium D2C coffee brand for the ritual-obsessed

Brand Identity
Web Design

Est. Single Origin — 2025

RITUAL
over
ROUTINE

Form — Coffee / Web Design

The Problem

Most coffee brands look the same. Warm browns, rustic textures, "farm to cup" clichés. The D2C coffee space is saturated with brands that signal quality without creating desire. FORM needed to stand apart from the noise — not by shouting louder, but by feeling entirely different.

The Process

Three core decisions defined the work. First: lead with philosophy, not product — ritual over routine. Second: choose typography that creates tension — Bebas Neue's industrial weight against Cormorant Garamond's fragile elegance. Third: let the palette be the personality — dusty parchment and terra cotta, muted and deliberate, nothing synthetic.

The Outcome

Editorial A full brand world — typography system, color language, and a web presence that feels like it belongs in a design magazine, not a Shopify template. The site converts because it earns trust first, then asks for the sale.

Blankslate / 02
02

Blank
slate

A creative studio for founders who are done looking like they're trying

Brand Identity
Web Design
Copywriting

Available for work

Words that convert.

Social Media + Copy / Blankslate Studio

Blankslate / Web Design

The Problem

Every creative agency looks the same. Polished, generic, and forgettable. A studio built for disruptive founders needs a brand that doesn't look like it was built from a template. The challenge: create a premium, editorial identity with zero budget and a clear strategic point-of-view.

The Process

The star came first. An armillary sphere — a navigation instrument — built in Three.js. Not decoration. A metaphor: we orient your brand. Everything else grew from that object. Crimson red as the sole accent. Near-black backgrounds. Syne for the editorial weight. Glassmorphism cards that feel premium without being cold.

The Outcome

Live A single-page site with a fully resolved design system — typography, color, motion, and copy all working as one system. Built in vanilla HTML/CSS/JS. Zero frameworks. The brand that represents the brand is now the strongest proof of what the studio can do.

LET'S
TALK

Got a brand
worth believing in?

I work with founders who know their product is ready but their presence isn't. Let's close that gap.

LinkedIn Blankslate
Based in Bhubaneswar, India
Status Taking on new projects